Sports Her Way in US Lacrosse Magazine

We had a bit of fun with this long-term print and digital ad campaign for US Lacrosse Magazine, relying on pop culture and local weather references to promote the client’s upcoming events and news. Because the ad size restricted how much visual space we had to work with once the important content was laid out, we ditched imagery in favor of witty headlines (Sweat is the new black) followed by clever subtitles (This summer fashion report brought to you by Sports Her Way), using the same typography, color scheme, and tone established by the teamwear catalog.