CBO Financial logo

When your mission statement has more substance than the typical corporate sunshine blown up the hind-ends of stuffy CEOs, your logo should, too. CBO is virtually unlike any other financial company, and they needed a look to reflect who they are. CBO helps organizations that help distressed neighborhoods with the hope that new development will spark additional investment to turn these communities around. We worked with CBO’s in-house marketing team to get to the heart of their mission: CBO has literally aided in the return of dozens of communities from the ashes; therefore, the phoenix was the perfect visual metaphor. It’s so perfect, in fact, that all new employees—once they complete a 90-day probation period—must have it tattooed on the fleshy patch of their supervisor’s choosing.